BROKERS NEWS
Deriv wins “Most Innovative Broker - MEA” award at the Dubai iFXEXPO 2025
Deriv was awarded “Most Innovative Broker—MEA 2025” at the recent Dubai iFXEXPO, which took place from 14 to 16 January 2025. This accolade celebrates Deriv’s dedication to pioneering innovation, enhancing trust, and delivering world-class service to clients and partners.
Over the past 25 years, Deriv has established itself as a leader in the industry, making trading accessible to a global audience by offering a diverse range of platforms, products and cutting-edge solutions. Deriv's commitment to innovation has accelerated its AI integrations across its business operations.
Deriv has adopted low-code platforms to streamline processes and empower teams to work more independently and efficiently. Low-code platforms have significantly reduced development time, enabling faster iteration and improvements across various projects, including website updates and user onboarding. This approach has been instrumental in overcoming challenges posed by the code monolith and driving innovation across teams.
The award comes at a pivotal moment for Deriv as it embarks on a transformative journey to become an AI-first company. “In 2025, our focus will be on embedding AI into the DNA of every department and empowering our teams to build their capabilities. We plan to use AI to automate tasks, leverage data analysis, streamline processes, and scale smarter,” said Rakshit Choudhary, Co-CEO at Deriv.
AI is central to Deriv's vision for the future. The company plans to utilise AI tools to optimise various aspects of its operations, such as strengthening compliance processes, streamlining hiring strategies, and improving the overall efficiency of its operations.
In addition to enhancing its internal operations, Deriv plans to use AI to innovate and deploy new product offerings. Prakash Bhudia, Head of Product and Growth at Deriv, commented on the recognition: “Being named the ‘Most Innovative Broker - MEA’ is a testament to our relentless pursuit of excellence. This award underscores our mission to empower traders with intuitive, cutting-edge solutions while ensuring a seamless, trustworthy trading experience.”
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